Facebook is launching a national consumer awareness ad campaign around voting and registration that includes a “vote-a-thon” and in-app consumer marketing campaign. It’s the continuation of a program that Facebook said that has helped 2.5 million people register to vote so far this year, with the aim of registering 4 million people before the November 3rd election date.
Facebook said it will run the campaign across “national broadcast, cable, radio, and digital homepage takeovers within lifestyle and news outlets,” encouraging people to visit its voting information centers. It will also be featured front and center on its Instagram and Facebook apps. All of that will culminate in a vote-a-thon on the Facebook app page on Tuesday at 11 AM ET.